Dr. Wolfgang Breuer founded Brexon Management Consulting based on many years of international experience in science and in business, in strategy and in operations, in huge corporations and in medium-sized firms: Master's Degree in Business Administration from the University of Cologne and Program for International Management (PIM) at Università Bocconi in Milan, Italy. Assistant Professor and Lecturer at the Institute for Marketing and Market Research at the University of Cologne with main research interests in strategic marketing and innovation management. Substantial experience in management consulting with the Monitor Group (today Monitor Deloitte), a strategy consulting firm based in Cambridge (USA), founded by Michael Porter. Senior Manager with Siemens Management Consulting (SMC) and in charge of major restructuring projects, programs to grow businesses, and projects to commercialize new technologies as well as head of the practice group Implementation Management. Siemens representative on the jury panel of Munich's famous Business Plan Competition (MBPW); subsequently he led the biotech firm Vermicon AG to victory in the MBPW and, together with its founder, to a successfully growing medium-sized firm, being responsible for strategy and finance.